Flag-store in St.Petersburg instead of a standard non-interactive display

COMMENTS

- Instead of using a screen, Lego likes direct projection to a shop window! The impact is much higher having a big live image, since screens are quite common and people do not pay much attention

- We need to put a lot of effort to an element of getting attention - not just disturbing screen image, but something more obvious - like sudden change of image gamma, or sound effect - a good proposal is a virtual person "nocking" from inside of a screen

Place: Interactive screens in the theater hall and chill out zone (Moscow)

Screen Type: 60'' LCD screens

Content:

- In the hall of the theatre – the playbill with the information about actors and seasonal performances, and an application «a picture with a star», where a visitor captures himself with the character of the scene in performance with the possibility to send the photo to Facebook.
- In the chill-out zone: a guided theatre tour showing the rooms «hidden» from the visitors.
- An entertainment app – «Gather your own orchestra», a visitor chooses a melody to listen to and musicians to play it on different instruments.

Viziware installation for ASUS at Media Markt

Place: Show-room Asus, Media Markt (Netherlands)

Screen Type: Projection on the textile screen

Content:

- Catalogue of the Asus new product line
- Video advertising

Place: The main CBS office (Netherlands)

Screen Type: A standard CBS booth

Content:

- Services catalogue
- Video advertising

Place: The studio shop (Netherlands, Delft)

Screen Type: An outdoor LCD panel

Content:

- The interactive application showcase educates the visitors about the life of Hugo Grotius and also tells them about the services provided by the vintage costume studio shop in a fascinating way.
- Visitors can virtually «leaf through» the colorful presentation of the biography, and can even «become» the great Dutchman by photographing themselves in the photo frame (a face cut-out) of Hugo’s portrait, sharing the image on Facebook.

Place: a public place

Screen Type: outdoor/indoor screens and kiosks

Content:

- Any public event (pop concerts, sports events, conferences, trade shows) or holydays installations (Christmas, Valentine Day, Eastern).
- The solution literally stops visitors, inviting their participation to automatic creation of a card or other digital asset, personalized with their image and easily shared.
- People, passing by in the vicinity of the display, are detected by the installation and invited to interact. After selecting a favorite card their image is captured and embedded in the face of a character on the card. The personalized card can be send to a company`s web site or social media site. From there people can see the ever-growing number of cards, edit the text of the message and send to friends.

Place: The retail innovation lab of the Netherlands (New Babylon, The Hague)

Screen Type: Projection on the textile screen

Content:

"Store of the Future" is the smallest, innovative department store where visitors can take a look at the future is a fact! This initiative by Q & A Research & Consultancy and the Municipality of The Hague offers a platform to consumers, retailers and partners to explore how the physical retail environment of the future will look like. More than 15 retailers and more than 60 partners to test out how technology can make shopping easier and more fun in the future. A laboratory and shop in one, because buying products is certainly possible.

Viziware will support this initiative as Founding Partner by contributing its interactive gesture technology to multiple retail solutions in store. This will allow visitors to interact with content by hand-movements without touching the display or shopping window.