Insights
Motion
Nexus
Measurement Interaction Combining
Measurement and Interaction
With Viziware – Insights there is a way to learn from everyone who encounters a digital advertisement, because Viziware enables and captures interaction in digital advertising. Interaction can be a consumer just passing by, looking at and advertisement or ‘playing’ with the advertisement. The viewer of a digital advertisement becomes a source of intelligence for the advertiser, allowing them to gain new, previously unavailable insights about ad perception. No longer is guesswork required to understand how an ad is perceived. Compared to traditional advertising, digital advertising represents a major leap forward for reaching an audience with a message. The “click through” is still widely used, even though many advertising industry experts have declared that it is dead as a response mechanism. Something better, however, is needed to fully engage customers, pulling their attention into digital ad content by inviting participation with it. Viziware is enabling digital advertisers to create true interactive experiences. The viewer of Viziware-delivered content interacts with it through points, swipes and other gestures. Learning occurs best by doing, and content delivered by Viziware is retained better, because exposure to it is interactive and therefore memorable. Using an advertiser’s digital advertising content, Viziware – Nexus makes it interactive, and then collects analytics about that interaction. By combining Insights and Motion, Viziware - Nexus enables digital advertisers to dynamically detect consumer responses to advertisements with the power to exploit the advanced gesture recognition capabilities of Viziware to create and deliver highly interactive digital content. The result is more precise marketing and advertising, leading to increased sales performance and brand loyalty.

INTERACTION

Using an advertiser's digital advertisng content, Viziware makes it interactive, and then collects analytics about that interaction. By combining software with motion sensors, Viziware dynamically detetcs consumer responses to advertisments projected on almost any surface. Indoors or out, and in any lighting or weather conditions, Viziware captures exhaustive purchase intention analytics that provides retailers and advertisers with new insights into consumer preferences. The result is more precise marketing and advertising, leading to increased sales performance and brand loyalty.

Solution stripe

MEASUREMENT

Measurement of the effectiveness is the most important data about customer’s behavior. Such source of analytic data is a strong marketing tool. The advertiser gets easily direct feedback about the exact interest of the customer regarding the advertised message: the number of passers-by, the attention paid, the pages visited (if it’s about a catalogue viewed), the most interesting items viewed, the gender definition etc.

Half the money I spend on advertising is wasted; the trouble is, I don't know which half.
John Wanamaker (US based Merchant)